The Museum of Brands, Packaging and Advertising

Kellogg's

This weekend I visited The Museum of Brands, Packaging and Advertising. It was full of all kinds of marketing treasures from the Victorian era to the present day. One brand with a large showing in the museum was Kellogg’s. Kellogg’s was founded in 1898 by brothers W.K. Kellogg and Dr. John Harvey Kellogg. Together they came up with Kellogg’s Corn Flakes, a unique product that would change breakfast forever for people all over the world. Throughout the years, they have added many different brands to their product mix including Kellogg’s Frosted Flakes. As I walked through the museum I saw Frosted flakes develop into what it is today. The packaging of the first boxes was a success because they have stuck with the same basic design to this day. A six sided rectangular prism with perfect dimensions and plenty of room for self-promotion has been the home of Kellogg’s Frosted Flakes. Living on the box is Tony the Tiger. He has been a prominent brand mark for Frosted Flakes since the beginning. He promotes a sweet cereal craved by millions of children worldwide. Once television advertisements became vital to promotional campaigns, Tony the Tiger has appeared in commercials delivering the famous tagline “THEY’RE GR-R-REAT!” Indeed they are great, and I personally am a consumer of this delicious yet nutritious cereal. Other product lines part of the Kellogg’s product mix besides cereal include bars, crackers, and toaster pastries.

Throughout Tony the Tiger’s lifetime, he has gone through minor changes in image as technology gets better and advertising becomes more complex.

Sources

http://www.kellogghistory.com/history.html

http://www.kellogghistory.com/index.html

http://www.kidzworld.com/article/5732-tony-the-tiger-biography

http://www.kelloggs.com/en_US/our-history.html

 

 

 

Coleman's Mustard

I have always been fascinated by food advertisements. Marketers have to convince consumers the product they are promoting is something they will enjoy without actually giving it to them. Marketers rely heavily on imagery and descriptive writing when trying to reach their target market. I believe food is one of the most difficult industries to market. Many brands promote their products as being “delicious” or “the best” when plenty unfortunately fail to reach their expectations. One advertisement I found interesting in the museum was a poster promoting Colman’s Mustard. This Victorian Era ad featured a husky bearded man dressed in a cricket uniform holding a cricket bat. During the Victorian Era, cricket was a popular competitive sport on an international scale. The header of the ad reads “Colman’s Mustard” and the footer reads “Heads the Field.” This tells me Coleman’s Mustard means business. It is ready to take on its competitor whether it is the consumer or the competition. I believe the target market the ad is trying to reach is men because of the use of sports during a time period of gender inequality. I also believe the creator of the ad wanted to perceive Coleman’s Mustard as having a spicy flavoring. This is because there is a certain degree of seriousness in the ad. The man holding the cricket bat has a staid facial expression and is gazing into the unknown. The people in the background look curious as to what will happen next adding to the serious imagery. If the people in the ad were happy with smiles on their faces, I might think Coleman’s Mustard has a sweet or mild flavoring.  

 

 

Image Source

http://www.onemarlin.com/wp-content/uploads/colmans-mustard-2.jpg